New Arrivals

This lightweight and handy bouncer features natural rocking that makes life with young children easier and more enjoyable.  Consistently voted Best...

This lightweight and handy bouncer features natural rocking that makes life with young children easier and more enjoyable. Featuring a mesh fabric ...

Need a playtime pal? Good old Michel! The pigeon of many surprises! A screechy tail, little wings to grab, and a mirror to admire yourself in... it...

Bring along this sweet friend, Marco the mischievous Gull who chirps with delight. This easy-to-grab rattle is so soft you can take it everywhere y...

Stimulate playfulness on your Baby Bjorn Bouncer.  A cute and fun toy is fascinating for your baby to look at and play with. The toy bar’s features...

Gentle aromatherapy and a delightful fizzy or foaming action combine at bathtime.  Be sure to shop our kid friendly Foam Baths too for ages 4-11 ye...

Soothe, entertain, and stimulate your baby with Stokke® Yoga™. This dual-movement baby bouncer serves as both a bouncer and a swing and is designe...

So simple, but oh so unique. Since 2014 the original Leander Matty™ changing mat has set new standards for the concept of a changing station. The r...

The I-Want-It-All Carrier: super soft, comfy and stylish carrier that offers closeness from newborn to toddler. The Baby Bjorn Harmony Carrier is e...

This lightweight and handy bouncer features natural rocking that makes life with young children easier and more enjoyable.  Consistently voted Best...

Encouraging fine motor development and hand-eye coordination the UPPAbaby Toy Bar accessories feature engaging textures, shapes and movements that ...

A comfortable pregnancy pillow with long lasting comfort for maternity and infant feeding.  Features: Adaptable: Use during pregnancy and provide...

Award winning pillow with ingenious design for comfort for pregnancy, breastfeeding and baby support.  Features: Two products in one: Use it as a...

Complete body comfort is possible with the our large wraparound pillow with 2 in 1 design for both pregnancy and nursing.  Features: Two products...

Baby's first three-in-one baby walker and ride-on combination! Appropriate to introduce as early as 6 months.  Integrated gliding pads allow baby t...

Babies love to bounce - It's Cozy, Calming Comfort – This 2 in 1 Bouncer and Seat is designed to grow with your baby to toddlerhood. A cozy place t...

Give your insides some backup with the Postpartum Abdominal Support Binder. Designed with 3 adjustable straps to provide your core compression whe...

The Scoot & Ride helmets provide perfect safety even for the youngest children. Available in 2 sizes (XXS-S and S-M). The innovative magnetic f...

The coolest kickboard for children aged 3 years and up! The Highwaykick 3 comes with 3 LED lights and a three-height adjustable handle that folds e...

This fascinating creature is almost true to life with vivid colour and eight movable arms. Each arm is operable with printed suction cups on th...

Whether you have picky kids or you simply want to get them involved in cooking with you, involving them in food prep can create a healthy relations...

Gentle aromatherapy and a delightful fizzy or foaming action combine at bathtime.  Take things up a notch before bedtime with foamy, fizzy fun! Fea...

Keep mealtime mess-free with noüka’s Silicone Divided Plate. A divided suction plate that sticks to any flat surface with a secure grip this one wo...

Prevent toppling and spills with Noüka’s Silicone Suction Bowl. The bowl is designed for little ones learning to eat independently. Any flat surfac...

Whether you have picky kids or you simply want to get them involved in cooking with you, involving them in food prep can create a healthy relations...

Kids will love adorning themselves with the stunning specimens found in these tattoo booklets. Accompanied by fascinating facts about each tattoo d...