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About Us

The Nurtured Story - Be Nurtured Today

Who We Are and What We Do

Nurtured began small and began as a home based business in 2006.  

Since the opening of the retail location in 2009 Nurtured has become more than a store, it has nurtured a community. The motivation of the business is to educate parents and parents-to-be so they can make informed decisions when it comes to the products they will use top raise their family.

Becoming a parent changes everything. It is Nurtured's mission to continually search for high-quality products that will last the life of your children and beyond. We believe in independent business and the importance of supporting our local economy. As owners and employees, we go out of our way to shop with independent retailers who, like us, believe in developing a relationship with their clients. We strive to provide individualized customer support for our customers on an ongoing basis and have earned a respected reputation within the community. We strive to be leaders in the juvenile retail product industry and beyond with our product lines for the entire family. We appreciate and encourage your feedback.

Our Buying Policy

Nurtured strives to provide safe, natural, and environmentally sustainable products for families. When selecting products to stock in our store, we first look locally, provincially, and nationally before going abroad. Where possible we strive to minimize the transport miles our products have logged before they make it on our shelves.

Preference is given to companies that use organically grown products and to companies that use recycled material and/or packaging and/or are powered by renewable energy sources.

We work with a number of very small businesses - in some cases only one person, to provide our customers with unique products not found elsewhere.

We do not take items on consignment.

Skin care products must not contain parabens or other known estrogen-mimicking chemicals. All skin care products should contain ingredients generally regarded as safe and all products will have been checked against the Environmental Working Group Skin Deep database for potential risks.

All manufacturers are required to carry liability insurance in an amount concurrent with the industry norm.

Our Services

We are proud to offer complete gift registry services – so go ahead and request whatever we sell as your shower gift. It could be the cutest sleeper to the car seat and stroller combination. Select exactly what you’d like from our shop, or let your guests surprise you – either way, you will build a well-stocked supply and other items befitting your new arrival. We also offer an array of workshops to connect local families with each other while educating themselves on the topics we deliver.

Above all, we’re here to help. We understand how challenging it can be to navigate the world of parenting. There are so many choices! Our goal is to provide you with the information, resources, and one-on-one support to help you select the right products for your family. Please feel free to drop us a line any time!

Our Privacy Commitment

At Nurtured, we are committed to protect the privacy of personal information. We will not disclose personal information without your consent. Any personal information collected is required in order to provide you with quotes, services, or to facilitate payment or delivery for product, services or workshops.  

We protect customer privacy by: 

  • Collecting only the personal information required to provide service or facilitate payment.
  • We will never spam customers or sell contact information. We will advise customers how his/her information might be disclosed and obtain his/her consent. 
  • Ensuring any workshop facilitators, contractors and / or employees hired who may have access to your information also protects the privacy of your information.
  • Ensuring personal contact information is current and accurate to provide a receipt of your purchase and/or follow up for product or service.
  • Periodically reviewing our privacy policy to ensure it provides adequate protection for your personal information.

Since the humble beginnings of Nurtured we have had great joy in meeting so many wonderful families.  Thank you for choosing to shop with us and be a part of our community. 

From our family to yours, be Nurtured!

-Jolyn, Eric, Sam and Mac

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