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About Us

The Nurtured Store

We're now located at: 2543 Agricola Street, Halifax (Our new location is still at Willow Street, between North and Charles Streets)

Visit us in person:

  • Monday 10-4
  • Tuesday-Friday 10-6
  • Saturday 10-5
  • Sunday 11-4

We also offer phone orders and online shopping for your convenience.

Who We Are and What We Do

Nurtured began small.  What you see now on Agricola Street as a destination store was once a home-based online business started by April MacKinnon in Dartmouth, Nova Scotia. April later opened the retail location on Robie Street in Halifax in early 2009. As a pioneer in promoting the cloth diapering and baby wearing community, her vision has touched many parents who have came to know her and the team at Nurtured. April left big shoes to fill to Jolyn and Eric Swain who received her blessing as the new owners of Nurtured on March 2, 2011. Shortly thereafter, it was realized that the store needed additional space to grow. On December 3, 2011, shortly after the birth of Eric and Jolyn's second son, Nurtured celebrated a Grand Re-Opening to showcase the renovated space that almost doubled the original size of the store. Then again in the summer of 2014 we expanded once again. Nurtured moved one block to our present 3,000 square-foot store with a Sleeptek sleep loft, a dedicated workshop room plus the products that have made the store shine for many years now on Agricola Street.

Since the opening of the retail location Nurtured has become more than a store, it has nurtured a community. Customers indicate that Nurtured is a resource and a broader part of the post-partum experience and the child raising years that follow. The motivation of the business is to educate parents and parents-to-be so they can make informed decisions when it comes to the care of their children, the environment, and our shared future.

Becoming a parent changes everything. It is Nurtured's mission to reduce the impact we, as consumers, are having on our environment. We continually search for high-quality products that would last the life of our children and beyond, setting high standards for the products we select. We believe in independent business and the importance of supporting our local economy. As employees, we go out of our way to shop with independent retailers who, like us, believe in developing a relationship with their clients. We strive to provide individualized customer support for our families on an ongoing basis and have earned a respected reputation among the cloth diapering community. We appreciate and encourage your feedback.

Our Buying Policy

Nurtured strives to provide safe, natural, and environmentally sustainable products for families. When selecting products to stock in our store, we first look locally, provincially, and nationally before going abroad. We strive to minimize the transport miles our products have logged before they make it to our shelves.

Preference is given to companies that use organically grown products and to companies that use recycled material and/or packaging and/or are powered by renewable energy sources.

We work with a number of very small businesses - in some cases only one person, to provide our customers with unique products not found elsewhere.

We do not take items on consignment.

No product containing PVC or melamine is sold in our store or on our website. Plastic products are kept to a minimum in the event that plastic cannot be avoided, preference is given to polypropylene (PP #5), a very stable plastic not known to leach toxins or silicon, a naturally occurring mineral (it is not hydrocarbon-based as other plastics are).

Skin care products must not contain parabens or other known estrogen-mimicking chemicals. All skin care products should contain ingredients generally regarded as safe and all products will have been checked against the Environmental Working Group Skin Deep database for potential risks.

All baby carrier and diaper manufacturers are required to carry liability insurance in an amount concurrent with the industry norm.

Our Services

We are proud to offer complete gift registry services – so go ahead and request cloth diapers and baby carriers as your shower gift. Select exactly what you’d like from our shop, or let your guests surprise you – either way, you will build a well-stocked supply and other items befitting your new arrival. We also offer an array of workshops to connect local families with each other while educating themselves on the topics we deliver.

Above all, we’re here to help. We understand how challenging it can be to navigate the sea of cloth diapering and babywearing choices and many other parenting related topics. Our goal is to provide you with the information, resources, and one-on-one support to help you select the right products for your family. Please feel free to drop us a line any time!

Our Privacy Commitment

At Nurtured, we are committed to protect the privacy of personal information. We will not disclose personal information without your consent. Any personal information collected is required in order to provide you with quotes, services, or to facilitate payment or delivery for product, services or workshops.  

We protect customer privacy by: 

  • Collecting only the personal information required to provide service or facilitate payment.
  • We will never spam customers or sell contact information. We will advise customers how his/her information might be disclosed and obtain his/her consent. 
  • Ensuring any workshop facilitators, contractors and / or employees hired who may have access to your information also protects the privacy of your information.
  • Ensuring personal contact information is current and accurate to provide a receipt of your purchase and/or follow up for product or service.
  • Periodically reviewing our privacy policy to ensure it provides adequate protection for your personal information.


Since the humble beginnings of Nurtured to our present team, everyone always remarks that we have great joy in having met so many wonderful families.  Thank you for choosing to shop with us and be a part of our community. 

From our family to yours, be Nurtured.


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